People from the past up to now have used and will continue using the transport means available, making transport a basic human need which the providers are assured of customers. One of the factors that have boosted the need for a travel agency is tourism. Travel agency is used by both residents and non-residents of an area in directing them to various means of transport. Entrepreneurs in search of industry will good returns, may end up opting to start a travel agency business. Although the entrepreneur have general business skill, they may lack the specific skills for starting a travel agency firm. The following are the steps to undertake while opening a travel agency firm.
Learn about the government and other relevant authorities’ requirement. There are a set of regulation and rules to monitor the economic activities of a country. Some industries have established institutions to develop policies on industry operations and ensure that all firms comply. Travel agencies have both local and international bodies because of their wide area of operation. The becoming a member of the body regulating international travel agency, a firm stands to benefit such as you can be authorized to buy airplanes tickets at a wholesale price and sell them to the clients at a retail price making a profit.
The subsequent stage is visiting government offices to seek approval to set up the business. In this stage, you indicate the ownership structure to the business and whether you will bear the business liability or it will be limited liability firm. In situations where you encounter difficulties you can consult an expert in business registration procedure.
Determine your area of physical operation. You can opt to lease a room to set up the business, or you can choose to operate from your home until the business has grown to the extent of forcing you to move operation outside your house.
Create awareness your travel agency firm on the internet. Most probably you have no idea where to get clients and word of mouth is not sufficient to cover a wide geographical area. Making it necessary for you to have internet message about your travel agency business. If you are still not sure about having a business website this early, you can use the social media as a relatively cheap online platform to spread your awareness message.
Coming up with the business marketing strategies is the last part of opening a travel agency firm. Entrepreneurs use this part to know their target market and do market segmentation. Hence the entrepreneur should take time developing the most attractive marketing message depending on the target audience. Potential clients should be able to get the message that you are competent in your work and that they can trust you to deliver a high quality services.